Solazyme to Intro Algenist Skincare Line in jcpenney Stores.
Health & Beauty Close-Up October 10, 2011 Solazyme, Inc., a renewable oil and bioproducts company, has announced the expansion of Algenist, Solazyme’s microalgae-based luxury skincare line, to include 146 Sephora inside jcpenney locations throughout the US.
In a release, the Company said that in 2006, jcpenney, which serves more than half of America’s families each year, began opening Sephora inside jcpenney stores to provide exclusive beauty offerings to jcpenney’s clientele. Sephora inside jcpenney stores have created a shopping experience emphasizing convenience and quality by carrying a multitude of top brands in makeup, skincare, fragrance, and accessory products, which are all easily accessible in their central location within jcpenney department stores.
“Sephora is a visionary beauty retailer who has been fundamental in Algenist’s growth since launch,” said Frederic Stoeckel, Senior Vice President & General Manager, Solazyme Health Sciences. “After a successful worldwide debut, our partnership with Sephora inside jcpenney was a natural progression for the brand’s expansion, which will allow us to access an entirely new customer base of savvy, contemporary shoppers in one of the largest retailers in the country.” “We’re thrilled to introduce Algenist to our Sephora inside jcpenney clientele,” said Daphne Freeman, Vice President, DMM Merchandising Sephora inside jcpenney. “An essential part of our new Beauty Breakthroughs skincare destination, it’s an innovative brand that uses cutting-edge technology to deliver fast, effective results. Our stores have been asking for Algenist since the day it hit the market.” Algenist said that it will introduce two skincare kits to Sephora inside jcpenney stores. For a limited time, customers can purchase Algenist’s Regenerative Anti-Aging Solution Set, a value offer that includes the 30ml Algenist Concentrated Reconstructing Serum and deluxe trial sizes of the Algenist Gentle Rejuvenating Cleanser and the Algenist Regenerative Anti-Aging Moisturizer. in our site jcpenney printable couponssee here jcpenney printable coupons
Starting in October, Algenist will launch its Wrinkle Reduction Discovery Set, an introductory offer featuring deluxe trial sizes of the Algenist Concentrated Reconstructing Serum, the Algenist Gentle Rejuvenating Cleanser, and the Algenist Regenerative Anti-Aging Moisturizer. The Algenist Complete Eye Renewal Balm will also be available at Sephora inside jcpenney stores.
Solazyme said that the expansion into Sephora inside jcpenney is Algenist’s sixth major distribution agreement. Since its initial launch in March 2011, Algenist retail locations have expanded from 850 Sephora stores throughout the US and Europe, to include QVC, one of the largest multimedia retailers in the world. Additionally, Algenist is also offered in all 61 Space NK stores in the UK, all Canadian Sephora stores, and is sold on Canada’s only nationally televised shopping service, The Shopping Channel.
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