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Kohl’s posts help wanted signs
Oakland Tribune August 4, 2004 | Eve Mitchell, BUSINESS WRITER KOHL’S DEPARTMENT STORES plan to hire1,650 workers to staff 11 Bay Area outlets, including three in the East Bay and one in San Mateo County, set to open in October.
To that end, Kohl’s has set up a special phone number, (877) 639- 5645, for people interested in getting the application process going. Nationwide, the Menomonee Falls, Wis.-based retailer, which focuses on value-priced merchandise for families, operates 589 stores in 38 states.
The East Bay stores will be located in Fremont, Pleasanton and San Leandro, while Colma will be the site for the San Mateo County store. Other locations include Brentwood, Gilroy, Petaluma, two locations in San Jose, Santa Clara, and Vallejo.
The retailer hopes to have all of the workers hired by Sept 1, said Dave Eske, senior vice president and territory manager for Kohl’s Western region.
The jobs will cover a variety of full- and part-time positions, including sales associates, cashiers, inventory, customer service, housekeeping and loss prevention positions. here kohls printable coupons
Pay for these non-management positions will start at $7 an hour and go up to $12 an hour, said Eske. Kohl’s offers employees a 401(k) retirement savings plan and health benefits.
“We’re looking to staff each store with full-time and part-time (employees) with about 150 per store,” said Eske. “I think the (Bay Area) will fit right into what we’re looking for in demographics — 24-year-olds to 50-year-olds, married with kids. That’s always a very good market.” An official date has not yet been set for the October store openings.
The suburban locations for the Bay Area Kohl’s store are right in line with Kohl’s strategy in other markets, according to Lois Huff, senior vice president at Columbus, Ohio-based Retail Forward, a consulting and market research firm.
“They are definitely suburban players. They go after families with children, particularly younger to early teenage children,” said Huff. “It’s the suburban soccer mom they’re going after. It’s all about getting closer to where the customers live.” Kohl’s shopping carts can double as strollers and stores have a centralized check-out area.
Kohl’s strategy is to have standalone stores in locations away from large malls, to focus on casual type clothing, and to design stores in a way that is easy to navigate, said Huff. go to site kohls printable coupons
“It’s a narrower assortment than what you’d see at a (traditional) department store,” she said. “It’s a more casual, everyday slice of the department store.” Kohl’s move to start hiring in the Bay Area follows the sale last week by Target Corp. of the Hayward-based chain Mervyn’s 257 stores to a group of private equity firms.
Huff noted that Kohl’s and Mervyn’s are going after the same market.
“We know there are lots of choices for consumers,” said Kohl’s spokeswoman Tawn Earnest. “Convenience is a big distinction for us, but we are also focused on brand names you find in malls.” The three Kohl’s locations in the East Bay are being built from the ground up, while the Colma location involves a makeover of a former Kmart store, said Eske, the Kohl’s executive.
The Fremont store is located in the Pacific Commons retail center at Auto Mall Parkway and Interstate 880, the Pleasanton store is at 4525 Rosewood Dr. near Wal-Mart and the San Leandro store is located at BayFair Center.
In March 2003, Kohl’s made its initial move into the Golden State by opening 28 stores in Southern California. A year later, Kohl’s opened four stores in the Sacramento area, along with stores in Modesto, Turlock and Stockton.
Eve Mitchell can be reached at (510) 208-6474 or [email protected] .
Eve Mitchell, BUSINESS WRITER
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