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by Jon Behm · Published · Updated
Groupon’s G-Team Debuts in 11 Markets.
Entertainment Close-up September 2, 2011 G-Team, Groupon’s philanthropic arm featuring campaigns from local organizations promoting social good, expanded its North American presence this week with launches in Baltimore, Cincinnati, Dayton, Fort Lauderdale, Miami, Orlando, Palm Beach, Pittsburgh, Sacramento, Stockton and Toronto – bringing the total markets G-Team serves to 50.
Groupon said it was born out of collective action and fundraising platform The Point in 2008, and later channeled its philanthropic roots into the launch of G-Team. While Groupon enables shoppers to discover the best their city has to offer, G-Team further connects consumers to their cities by spotlighting local organizations. Facilitating support through the collective action-by-tipping point model that Groupon pioneered, G-Team campaigns are designed around an organization’s specific need, like fundraising to create school supply kits, but only ‘go live’ if a certain number of people agree to participate. There is no cost for mission-driven organizations to participate in G-Team and all proceeds directly benefit the featured cause. This approach to fundraising has raised more than $300,000 for local organizations nationwide. site groupon seattle see here groupon seattle
“G-Team is rapidly expanding its service area and supporting more local causes each week,” said Patty Huber, Director, G-Team. “While Groupon helps build local businesses in the market, G-Team helps build the communities where these businesses flourish.” According to a release, Baltimore, Cincinnati, Dayton, Fort Lauderdale, Miami, Orlando, Palm Beach, Pittsburgh, Sacramento, Stockton and Toronto community members join G-Team supporters in 39 other Groupon markets including Chicago, New York, Portland and Washington, DC currently featuring local G-Team campaigns.
Groupon features a daily deal on the best stuff to do, eat, see and buy in 45 countries around the world.
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